A Short Manifesto

Because 140 characters just ain’t enough sometimes.
The world doesn’t need another —insert your idea here—. Now defend it.
Advertising agencies need more digital evangelists.
Devour stuff.
Turn off the screen, grab a pencil and a sketchbook.
Study the renderings of Syd Mead.
Life is too short to drink light beer.
An advertising agency is 85 percent confusion and 15 percent commission. ~ Fred Allen
Industrial Designers are the original UX Designers.
Lorem ipsum dolor sit amet.
Study the past; shape the present; invent the future.
Appreciate the fact that someone will eventually have to code the creative.
Colour is subjective.
Jonathan Ive is the secret to Apple’s success.
Leave your ego at home.
Bob Hoffman writes a witty blog that will make you laugh.
Art directors are the glue between PMs, designers + developers.
Flash isn’t dead.
Always defend your ideas.
Reverse engineer and flip problems completely upside down.
Avoid Helvetica, when possible.
A designer knows s/he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. -Antoine de Saint-Exupery
Take a sabbatical once in a while.

 

 

 

Ideas are fragile. Give them lots of space, love and respect.