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Thanks for visiting. I'm a freelance digital art director based in Toronto Canada. Find me on Twitter and Tumblr mostly.Me in 140-characters: Inquisitive, fearlessly optimistic; design minded; interested in digital culture and creative communications. I love the simple things in life and a good Belgian Abbey.
Category Archives: advertising
Brighter, Faster, Slimmer Smartphones
Witness the major telecoms digging deep into their cavernous pockets, unleashing an absolute flurry of smartphone and tablet Ads upon us this holiday season. The modus operandi for successfully placing a brand new rectangular slab of glass into the hands … Continue reading
Posted in advertising, mobile marketing
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The Creative Steering Wheel
A post appearing on Jason Falls’ blog, Social Media Explorer, curiously entitled The Case of Creative Myopia suggests most advertising campaigns—and the multidisciplinary teams that come together to create and execute these programs—tend to focus disproportionately on the art or … Continue reading
Posted in advertising, creativity & design
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Most Advertising Is, Well…
Most advertising is completely and utterly ineffective, for a variety of reasons. By some accounts we see several hundred advertising messages each day. If you are an urban dweller, peruse the mobile Web and commute past a few dozen billboards or … Continue reading
Posted in advertising
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