Category Archives: culture, media & technology

The Ugly Truth

Banksy graffiti street art what are you looking at

The Guardian’s John Naughton reiterates what many of us following the NSA surveillance leaks have understood from the beginning.

“Repeat after me:”,  Naughton writes, “Edward Snowden is not the story. The story is what he has revealed about the hidden wiring of our networked world.”

Indeed, and now in the wake of the latest details surrounding “XKeyscore”, the tool used by the NSA that apparently collects everything a user does on the internet and, presumably, every key stroke as its name implies, it’s not at all surprising we’re seeing resources like Prism Break cropping up.

The NSA surveillance debacle feels like the last straw in the gradual whittling away of personal privacy as we know it. The question worth asking: did it ever exist in the first place?

Naughton feels the days of the internet as a truly global network are numbered. He goes on to suggest a “Balkanised” future is a very real possibility. That is, “[networks] divided into a number of geographical or jurisdiction-determined subnets as societies such as China, Russia, Iran and other Islamic states decide they need to control how their citizens communicate.”

I, on the other hand, am more optimistic about the future and feel the cat is out of the bag thanks to Snowden. The average Netizen is much more aware of the extent of government surveillance programs in the digital space. The resultant public discourse will hopefully force companies like Facebook and Google to be more upfront and transparent with their cloud-based data collection activities.
With the help of organizations like the Electronic Frontier Foundation we can better understand and defend our rights on the net.

image: graffiti street art by Banksy

On Diminished Substitutes

Jonathan Safran Foer writes a piece for the Sunday edition of the NY Times that raises a number of troubling questions about the degree with which we’re using technology (e.g. smartphones, email) as replacements for face-to-face communication. Foer calls these forms of communication “diminished substitutes”:

It’s easier to make a phone call than to schlep to see someone in person. Leaving a message on someone’s machine is easier than having a phone conversation — you can say what you need to say without a response; hard news is easier to leave; it’s easier to check in without becoming entangled. So we began calling when we knew no one would pick up.

Shooting off an e-mail is easier, still, because one can hide behind the absence of vocal inflection, and of course there’s no chance of accidentally catching someone. And texting is even easier, as the expectation for articulateness is further reduced, and another shell is offered to hide in. Each step “forward” has made it easier, just a little, to avoid the emotional work of being present, to convey information rather than humanity.

No doubt.

I think Skype is an excellent example of a diminished [communication] substitute. I use Skype almost daily. It’s become a rather necessary tool to keep in touch with colleagues and coordinate projects. Necessary —and quite frankly, I’m reluctant to use the word indispensable because I would gladly dispense with Skype, and Basecamp too, if everyone I worked with lived in the same city and were able to work out of the same office. But of course, that’s not possible given the makeup of the typical digital team these days. Here in Toronto, traffic woes seem to be getting worse each year as our city’s population growth continues to strain the public transit system. The option to work remotely from home a couple days a week, I can tell you from first-hand experience, is a perk of the job I gladly embrace.

On any given week I’m working with people on 3 continents and sometimes 4 or 5 different time zones. Skype and Basecamp become necessary to keep the lines of communication open and coordinate efforts. But from my perspective it’s a less than ideal situation. Aside from the usual technical hiccups from lack of bandwidth to software and hardware issues, these cloud apps, which are routinely touted as the bright future of collaborative technology, only ever really work when all active participants have: a) a stable Internet connection and b) a bug-free device with no compatibility issues.

A team of people working in the same physical space, in my opinion, will always be more effective than a team scattered around the globe working remotely where there’s a reliance on these cloud based apps to help push projects forward.

Skype conference calls are, at best, a crude substitute for in-person communication. Nevermind Microsoft is apparently listening in. Skype’s instant message functionality seems to break almost weekly and has proven to be an inconsistent way to reach colleagues as an alternative to traditional long-distance phone calls.

Basecamp, in the same context, is an absolute crutch when in-person team collaboration is not possible. This is best illustrated by the seemingly harmless yet insidiously time-sucking project notifications lining one’s in-box each day. Anyone who’s ever used Basecamp knows exactly what I’m talking about. When a contributor makes an update to a project, Basecamp will send out an email notification to all team members involved. Unless manually overridden it’s possible to barrage your colleagues with a very unnecessary tsunami of daily email updates. The sheer amount of time required to sift through these notifications, on some days, is enough to leave you scratching your head to say, where did the day go?

If anything else this is the reality of working in the digital economy and a reflection of how inextricably connected we’ve become in relying on these tools and technologies to earn a living. For better or worse, I’m afraid we’ll just have to make the best of it.

Discuss on Hacker News.

Champions Of The Digital Space

At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.

It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.

Social media increasingly plays a significant role in our clients’ digital marketing efforts. We believe an active social media presence encourages stronger, more lucrative interactions between our clients, their brands, and their audience.

Facebook, often seen as a barometer for how influential the social Web has become, recently reported their monthly active users have grown to a staggering 1.11-billion people, up 23% from 901-million just 1-year earlier. Advertising revenue has similarly kept pace up to $1.25-billion in the first quarter of 2013, up 43% from $872-million in the first quarter of 2012.

Clearly we’re spending more time online, particularly with social media and we’re sharing much more about ourselves. Not surprisingly, one of the fastest growing segments of the Web, demographically speaking, are teens and millennials. The epicentre for this group: the once obscure now completely mainstream Tumblr network. Last week Yahoo! shelled out $1.1-billion U.S. to capitalize on Tumblr’s diverse mix of digital communicators, networkers, and influencers, further evidence social networks are poised to become the biggest advertising platforms of the future —that is, if you needed any proof.

The undeniable power of social media is matched by the diversity of its presentation and the audiences it attracts. With so much choice, finding the right fit for each client is the challenge, the fun, the joy. We’re pushing hard to make them all champions of the digital space.

Image Credit: Jason A. Howie (Flickr)