Hello world.
Interactive design is a thankless job.
Client: I’ll know what I want when I see it.
Change is Constant.
If you build it, they will change it.
Where’s the Project Manager?
The Creative Brief is a magnificent artifact of the 20th Century. If it gets 30% followed by the end of the project, I’m amazed.
Pour your heart and soul into the creative process.
Read the creative brief over and over; research the client, their products, brand, history, every little detail you can get your hands on.