A New Chapter

A New Chapter

Today is my last day at OSL Marketing.

After 6 marvelous years with Otis-Sauter-Léger I feel the time has finally come to gracefully exit and begin a new chapter along my career path.

John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Today I embrace change with open arms and begin to cultivate a new and exciting phase in the evolution of my career.

During my tenure with OSL Interactive I’ve had the opportunity to apply my creativity and passion for interactive design to innumerable campaigns running in the digital space and beyond. Thank you!

There’s been an incredibly long list of exciting work over the years for many top flight clients and brands. In fact, far too many to list here. Somewhere during all this work over the years I kept a long list of all the URLs I touched at OSL and (I think) it’s somewhere in the neighbourhood of 100+, give or take a few —but I’ve lost count.

I am extremely grateful to have worked with so many talented people who inspired me with their raw energy, drive and determination. Two individuals in particular stand out in my mind with their relentless push to do exceptional work above and beyond where the bar of expectations typically reside.

Mark Reinhardt, a mentor and tireless creative talent. Mark’s guidance and collaborative spirit helped fuel my work through many ambitious and demanding deadlines. Mark is the type of person we all ultimately want to work with: super motivated and uber positive. Mark could make even the most difficult client or project feel bearable, even fun. Thank you!

Ian Barnett, the savvy digital strategist. I have always admired Ian’s keen business sense and witty ability to frame the sometimes technically esoteric aspects of digital marketing into non-techie chunks anyone could understand. In the six years I’ve been with OSL Ian has easily been the most engaging, fun and energetic person I’ve (briefly) had the opportunity to collaborate with. Thank you!

Life at a large Ad agency—in any organization or field for that matter—is rife with perilous obstacles we must invariably navigate if we are to survive long term. The marketing field is all about relationships: friends, colleagues, clients, suppliers, and so on. Mike Duncan, OSL’s Managing Partner, always drove this point home as a major tenet of our industry and it’s something that has always resonated in my mind. Thank you sir!
Egos and attitudes come and go but nothing will ever challenge the enduring supremacy of relationships. To this end I am grateful for the relationships I’ve established through OSL.

The next chapter of this story begins with a blank canvas so-to-speak. An exploration into the old yet familiar territory of freelance work, also known as the ‘I’m wearing this hat today’ mindset. Naturally this is a bit of an old cliché, but a statement that nevertheless encapsulates the way I think about the untethered world of self-directed employment.

Admittedly, I’ve never quite fully abandoned the concept of self employment. In some ways its become ingrained into my psyche—the entrepreneurial spirit that is. Though drastically suppressed over the past few years, by the priorities set forth by the arrival of my beautiful son Zachary, family life, and the demands of a full-time position.

The reoccurring question a number of people have asked me over the past few weeks is, why are you leaving OSL? Why leave the safety and security net of a regular paycheck, paid vacation time, health benefits, and all the other perks that go along with being a full-time agency employee?

My answer is simple: change. It’s good. Complacency isn’t. The significant changes I envision can only come to fruition through a radical upheaval of the routines and patterns I’ve unconsciously adhered to in recent years.

“Without change, something sleeps inside us, and seldom awakens. The sleeper must awaken.”
—Frank Herbert


Comments

16 responses to “A New Chapter”

  1. Nice Shout out to @03f96f07fc7acd91e1943c863fd55962:disqus

  2. Well said Darryl. Looking forward to being awed by your creative genius once more!

  3. Hello Web Admin, I noticed that your On-Page SEO is not that great, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. WordPress Seo Plugin

  4. @Djonckheere have fun on your next adventure!!!

  5. @Djonckheere I re-entered the Freelance world…feels grrrrreat! good luck, Darryl!

  6. @Djonckheere Very exciting! All the best in your next chapter.

  7. @Djonckheere Congrats on the new chapter Darryl, great blog post 🙂

  8. @Djonckheere wow… Thank you! I have no doubt you’ll do well… And it was always exciting working with you also! 🙂

  9. you are great! “@Djonckheere: Last day on the job at OSL. After 6 years I’m really excited to embark on a new journey http://t.co/b9Y9TkX”

  10. @Djonckheere well said! Sorry I am not there to say “see ya later” as I hope our paths will cross again.

  11. @Djonckheere nice post Darryl! best of luck! (although i know you won’t need it!)

  12. @Djonckheere great post!! Wishing u so much success in this next chapter of your life. 😉

  13. @Djonckheere We’ll miss you Darryl! We’ll put a cardboard cut-out of you at your desk 🙂

  14. @Djonckheere good luck with the new direction, old friend.

  15. Last day on the job at OSL. After 6 years I’m really excited to embark on a new journey [blog post] http://t.co/GtOy5f7

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