Selling The Small Screen

Lately I feel like I’ve become a bit of a mobile evangelist of sorts, extolling the benefits of a well planned and executed mobile strategy to clients. And why not, mobile devices are quickly supplanting clunky old desktops as the preferred screen on which people increasingly first gaze upon your brand.

I still find it bewildering how many businesses with existing digital collateral or those just establishing themselves on the Web either gloss over mobile or completely dismiss its importance altogether.

Oh brother.

An old school Web site designed for 1024 x 768 displays or one employing a traditional 2 or 3-column layout with no provisions for mobile users quickly becomes problematic on a modern smartphone. Illegible text, oversized images slowing down performance, tedious zooming, panning and scrolling, buttons too small to tap with your finger, underscore just some of the mobile UX issues that will irritate and drive your audience elsewhere.

But don’t take my word for it; your site analytics will paint the true picture.