A Short Manifesto

Because sometimes 140 characters just ain’t enough.
The world doesn’t need another —insert your idea here—. Now defend it.
Devour stuff.
Turn off your screen, grab a pencil and a sketchbook.
Life is too short to drink light beer.
An advertising agency is 85 percent confusion and 15 percent commission. ~ Fred Allen
Industrial Designers are the original UX Designers.
Lorem ipsum dolor sit amet.
Study the past; shape the present; invent the future.
Appreciate the fact that someone will eventually have to code your creative.
Colour is subjective.
Leave your ego at home.
Art directors are the glue between PMs, designers + developers.
Always defend your ideas.
Reverse engineer and flip problems completely upside down.
Avoid Helvetica, when possible.
A designer knows s/he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. -Antoine de Saint-Exupery
Take a sabbatical once in a while.




Ideas are fragile. Give them lots of space, love and respect.