creative direction copywriting art direction design
Created for the Canadian Association of Retired Persons (CARP), and following the association’s rebrand, these 15-second OLV spots were deployed across social and high-traffic member channels to spotlight key advocacy priorities for 2025.
More
We focused on three of CARP’s federal-level fights: protecting Old Age Security (OAS), sustaining home & community care funding, and raising awareness of frauds and scams targeting older Canadians.
Each spot evokes a stark emotional tone, portraying seniors in vulnerable situations to underscore the urgency and importance of these issues, while fostering empathy and encouraging action.
Old Age Security Protections – 15-sec. spotHome & Community Care Investments – 15-sec. spotFrauds & Scam enforcement and education – 15-sec. spot
