Interior and exterior elements
art direction design
Collaborating with blogTO’s founder Tim Shore, we set out to transform the new Liberty Village office into an inspiring space for staff coming together working on-site.
We explored a number of visual concepts and settled on a bold duotone graphic treatment using the brand red and white with sweeping arcs converging around a map of Toronto (office exterior) and the blogTO stacked logo (interior), in the minimalist style that’s become a recognizable hallmark of the brand.
