Experiential + brand activation
art direction 3D design
HomeEquity Bank sought to create a casual, inviting space to promote the CHIP Reverse Mortgage at the 2022 Toronto ZoomerShow, a lifestyle tradeshow for the 50+ demographic.
We designed a welcoming environment around the theme of living and aging comfortably, featuring three distinct areas for informal, one-on-one consultations: (left) café/bistro vibe, (center) residential living room, and (right) outdoor-inspired area with three ottoman stools.
To help stakeholders visualize different configurations and meet budget constraints, we created scale 3D models. Initial designs at 20 x 20 ft. quickly revealed the need for a larger 40 x 20 ft. space to accommodate the desired seating and table arrangement.
