Creative + design leader with more than 20 years experience across physical product design, integrated marketing, UX, digital and traditional media.
Balancing Art & Strategy
I’m comfortable shifting between high-level strategy and hands-on execution, and I’ve built a reputation as a dependable, low-ego creative leader who thrives under pressure, pays relentless attention to detail, and always seeks to elevate the work.
I’m also a big believer in the power of interdisciplinary collaboration and I’m energized by people who value strategic communication, learn from the past, and leverage new tools of expression.
Outside of work, I love jogging, hiking, free-weight training and anything on two-wheels: cycling 150+ kms/week, dirt biking, hitting the track, and putting over 43,000 kms on my litre bike touring Northern Ontario.
Fun fact: I did the Grouse Grind in 58 minutes and the Blackcomb Mountain Ascent Trail in 2 hours 47 minutes.
Reading: Hacker News, World of Reel, Big Think, Puck News, Crash.
Learning: how to reduce my caffeine intake, the Yoast plugin, WPCode with .css and .js snippets.
Watching: the Jays World Series run, Marc Marquez’s season of dominance, Alien Earth (Season 1), The Day of the Jackal (Season 1), Oscar Piastri’s F1 title bid.
Listening to: Depeche Mode, Air, Steely Dan, Marvin Gaye, Dio, Alice In Chains, Lynyrd Skynyrd.
Drinking: less coffee and more caffeine-free herbal tea.
Playing: Mexican train dominos, Wizard.
Riding: (road/gravel) 2023 Giant Contend AR 3, (dirt) 2023 Kawasaki KLX300R, (track) 2011 Kawasaki Ninja ZX-6R, (street) 2016 Kawasaki Ninja ZX-10R ABS KRT.