OOH + print campaign
creative direction copywriting art direction design
Toronto gridlock is legendary. This campaign had some fun acknowledging the 6ix’s car-centric obsession. Playing on the “All Classical. All the Time.” slogan, we created a series of whimsical eye-catching visuals and focused on commuters in the downtown core with a high visibility OOH campaign targeting busy transit routes and billboards along the Gardiner Expressway.
We took out FP Ads in Toronto Life and The Walrus to remind our well-heeled 50+ demo they can listen to Canada’s only commercial all-classical music radio station anytime, at (where else?) 96.3 FM and classicalfm dot ca.
