Beautiful Music + I’m Listening Campaign
creative direction copywriting art direction design
Picking up two of Classical FM’s most recognizable slogans, “Beautiful Music for a Crazy World” and “I’m Listening…”, we were inspired to expand on the visuals produced for the All Classical OOH + Print campaign and take the AD creative a step further.
For this campaign, it was a series of outlandish image composites of people with classical instruments and the idea of classical music accompanying the thing you’re doing — be it cycling, skateboarding, scootering, or just rocking-out, amid the chaos of life.
In the second round of “I’m Listening…” OOH Ads we wanted the people to challenge the conventional stereotype of classical music listeners: the rebellious-looking guy with the dreadlocks; the teen punk rocker; and the headbanger, so completely enthralled with Bach’s Toccata & Fugue in D Minor — a fast, free-flowing, and virtuosic piece known for its dark and dramatic tone.
