Beautiful Music + I’m Listening Campaign
creative direction copywriting art direction design
Picking up two of Classical FM’s most recognizable slogans, “Beautiful Music for a Crazy World” and “I’m Listening“, we were inspired to expand on the playfulness of the All Classical campaign concept.
Beautiful Music Campaign
We wanted to convey the idea that classical music offers a calming counterpoint to the stress and turbulence of everyday life; that classical music can be the vehicle to get you through your day. Listen on your commute, while running errands, or exercising, and leave the chaos of the world behind.
I’m Listening Campaign
We wanted to challenge the conventional stereotype of a classical music listener and convey the idea that classical music isn’t exclusive—it’s for everyone.
The rebellious-looking guy with the dreadlocks; the teen punk rocker; and the headbanger, so completely enthralled with Bach’s Toccata & Fugue in D Minor — a fast, free-flowing, and virtuosic piece known for its dark and dramatic tone.
