Celebrating its 20th (and final) edition in 2019, ideacity became one of Canada’s leading conferences gathering the world’s brightest minds to share and explore ideas.
The conference was known for its curated mix of voices from diverse fields such as science, technology, design, the arts, health, and business. Taking place over 3 days, ideacity was more personal than many larger conferences with a focus on the shared experience and connection between the speakers and attendees.
Project Overview
Working closely with Moses Znaimer, the Conferences & Events team, and reporting directly to the VP of Creative Services, I spearheaded the creative development, design and execution of the marketing and communication elements leading up to, and following, the conference.
The theme design process represented several months of ongoing exploration and ideation which became the catalyst for many of the visual themes in the conference book, going on to shape the overall look and feel of the conference. The supporting assets included the attendee badges, signage (at 3 venues), promotional advertising (print + social), web site, and the post-event collateral (print and digital).
The working-theme for ideacity 20 that emerged from our research, ideation and team planning sessions centered around the idea of hindsight and foresight, reflection, and how we think about the past, present, and future.
