OOH Campaign Pitch
creative direction design
Vision TV has become a staple for Canadians aged 50+, reaching 2.3 million viewers across the country each week. Our fall OOH campaign pitch creatively spotlighted Vision’s signature blend of classic British fare and nostalgic programming, showcasing fan-favorites like Murder, She Wrote, Absolutely Fabulous, and Doctor Who, alongside newer hits like Yellowstone.
Linear and streaming TV insights
Television reaches 82%, or 29.7 million, of Canadians aged 14+ in an average week.
Canadians overall spend an average of 20 hours watching TV. Those in Atlantic Canada spend the most time with television – 21.7 hours with any TV and 13.4 hours with streaming TV – while British Columbians spend the least time: 18.4 hours on average with any TV and 11.2 hours with streaming TV.
Canadians 50+ watch and stream more hours of TV than younger Canadians. Those aged 50 to 65 watch an average of 21.5 hours of any TV weekly and 13.7 hours of streaming TV, while those 65+ watch 25.6 hours and 13 hours, respectively.
